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3.8万美元的天价iPhone外壳


本文摘要:When measured against other smartphones, the average price of Apples iPhone already makes it a luxury item in most Asian countries. 就其平均价格和其他智能手机比起,在多数亚洲国家,苹果公司(Apple Inc., AAPL)的iPhone手机本身早已就是款奢侈品了。

When measured against other smartphones, the average price of Apples iPhone already makes it a luxury item in most Asian countries. 就其平均价格和其他智能手机比起,在多数亚洲国家,苹果公司(Apple Inc., AAPL)的iPhone手机本身早已就是款奢侈品了。But that hasnt stopped designers from offering even more extravagant iPhone cases with eye-popping price tags. 尽管如此,设计师们还是大大发售更加奢侈,价格愈发令人瞠目的iPhone手机外壳。The latest entry is the Koku, a bedazzled case for the iPhone 5 and iPhone 5S, which comes in both silver and gold varieties. The gold case is fitted out with more than 200 diamonds and sells for 3,776,000 Japanese yen, or more than $38,500. 近期上市的Koku,是一款专门iPhone 5和iPhone 5S制作的系列手机外壳,分金、银两款,造型眼花缭乱。其中金款镶有200多颗 石,售价3,776,000日圆,约合逾38,500美元。

Though the cases are currently sold only in Japan, the president of the Japanese jewelry company that makes them says he hopes to start selling them it world-wide. 尽管这些外壳目前不能在日本卖到,但制作该产品的日本珠宝公司──秋山国际株式会社(Akiyama International Co.,全称:秋山国际)的总裁秋山酉太郎(Yutaro Akiyama)回应,期望开始面向全球发售。Since iPhone is marketed globally, wed like to promote these outside Japan as well in future, Yutaro Akiyama, of Akiyama Co., told the Journal. 他对本报记者说,苹果手机布局全球市场,因此我们也期望在未来将产品推展到日本以外的国家。

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So, what makes the Koku so expensive? We broke down the cost. 那么Koku手机外壳何以如此便宜?让我们来想到它的制作成本。Who Makes It: Japanese jeweler Akiyama and mobile phone company Phonet, both based in Yamanashi prefecture, teamed up on the Koku. Akiyama usually makes wearable womens accessories such as earrings, bracelets and pendants, while Phonet runs a dozen stores in Yamanashi. 由谁发售:总部坐落于山梨县的秋山国际和移动手机公司Phonet Co.共同完成Koku的设计工作。秋山国际实质上是一家主要经营耳环、手镯、悬挂堕等女性饰品的公司,而Phonet在山梨县享有十二家手机门店。What Its Made of: The gold iPhone case is made of 18-carat yellow gold studded with 207 diamonds weighing 1.71 carats in total. The less expensive version is made with silver and cubic zirconias, bringing the price down to a still-pricey 377,600 yen. 由何做成:金款iPhone手机外壳由18K黄金做成,表面镶有207颗总重1.71克拉的 石。

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银款外壳由银和制备锆石做成,售价虽较金款外壳较低,但仍低约377,600日圆。Craftmanship Design: Koku means time, and the back of the case features a design of a clock face set against the outline of a solitaire-diamond ring. Above the XII symbol is a silhouette of Mount Fuji, Japans tallest peak, whose height -- 3,776 meters -- inspired the products aspirational price tag.工艺/设计:Koku在日语中意为“时间”,外壳的背面图案是一枚时钟仪表盘模样的指环,上面用嵌 勾勒出有 石的外形。

仪表盘12点方位的上方则呈现出以日本最高峰──富士山的形貌,该产品的价格正是由山的海拔──3776米来作。How Its Made: The case was extremely difficult to manufacture because the materials tended to shrink or lose their sheen during the casting process, said Mr. Akiyama. 生产过程:秋山称之为,该外壳的生产工艺“极为细致”,因为在铸的过程中要保证材料会膨胀或失去光泽。

Exclusivity: Available only by order, only 15 gold and 15 silver cases will be produced and are targeted toward wealthy women in their 40s and 50s. According to Mr. Akiyama, the company has received one order for the silver version so far, but none have been placed for the gold one yet. 独特性:产品只拒绝接受自定义,公司计划生产金款、银款各15件,并将目标客户群定位在40至50岁、富裕的女性消费者。据秋山称之为,公司目前早已接到一份银款手机外壳的订单,仍未有人预定金款。


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